Learn the Basics of Social Media Marketing

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Social marketing is quickly becoming the dominant way individuals, organizations, and brands find new customers. Knowing how to use social marketing tools effectively can mean the difference between scraping by and blowing passed your marketing goals. With the Essential BEAM Certification (Bleeding Edge Advertising & Marketing), you will be able to design, deploy, and measure the value of marketing campaigns across Facebook and Instagram, the world's most popular social networks. With your BEAM Certification, you will graduate with a proven ability to optimize your marketing for a social audience.
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With the Essential BEAM Certification, you will...

  • Discover Your Strategy

    Determine how social marketing fits within your business and how you can best use it to meet your marketing goals.

  • Optimize Your Brand

    Get your brand, organization, or yourself set up for success in social marketing with the some crucial first-run lessons in design and development.

  • Launch Campaigns

    Know how to design, build, and launch social marketing campaigns across the world's most popular networks: Facebook and Instagram.

Earn Your BEAM Certification

Show Off Your Skills

Every student who completes the Essential – BEAM Certification course will automatically receive a Certificate of Completion to demonstrate they have the knowledge and capabilities to build, launch, and analyze marketing campaigns across the world's most popular social networks.
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S&F BEAM Certification

Bonus Materials

Every graduate of the Essential BEAM Certification course also gets...

  • 3 Complimentary Resource Templates

    These downloadable documents act as your starter pack to kickstart your first campaign. Plan, build, and launch your own social marketing campaigns once you graduate using your new BEAM Certification.

  • 2 One-on-One Coaching Sessions

    Once you graduate, Matt will personally follow up with you in 2 complimentary 30-minute coaching sessions. During these one-on-one chats, you can review materials, ask questions, and get help with your social campaigns.

  • FREE Marketing Newsletter Subscription

    Every BEAM Certified graduate is automatically enrolled in Foundations, S&F Academy's flagship marketing newsletter. In Foundations, you get marketing insights delivered directly to your inbox to help keep your marketing strategy ahead of the curve.

Who is the Essential BEAM Certification for?

If you are looking to reach new customers, boost brand awareness, or grow your memberships, this course is for you!

  • Marketers wanting to grow their conversions in new, untapped audience networks

  • Entrepreneurs building their brand across multiple audience and groups

  • Organizations looking to grow leads, memberships, or affiliates

Meet Your Instructor

Matt Dusenbury

Matt Dusenbury will be your instructor for your BEAM Certification. He is the founder of Smoke & Felt, with more than 15 years of marketing and advertising experience across the insurance, technology, and real estate sectors. Throughout his career, Matt has constantly worked to stay on top of industry trends, technological changes, and tectonic shifts in how people interact, engage, and communicate – all in an effort to reach new people and grow businesses. Now he wants to help you do the same. With Matt's guidance, you will earn your BEAM Certification and begin launching new social marketing campaigns in no time. Let's get started!
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Note: All prices are tax-inclusive